The housing crisis in Bozeman is represented well by the "sanctification," as the group liked to describe it, of the town. A prime example was the Rialto Theatre. Bifrucated serifs and long elegant forms create a posh look while emulating the look of old Antique Tuscan wood type. The chromatic element alludes to the chrome striping on the Rialto's sign as well. This combination recognizes the old roots of Bozeman while also calling out the influx of wealthy residents.