It was only right to pay homage to one of the many things that make Montana great.  This, of course, being rodeos.  Montana has been the dream of many cowboys in the past, and in recent years the popularity of rodeos has exploded in the greater Bozeman area.  A vintage rodeo poster look, while also tying in some iconic Christmas flair creates a very fun visual.  All things considered, the two elements blended nicely into a nice harmony of bold and eye-catching but also warm and cozy.  Most importantly though, the idea of a cowboy Santa Clause riding a Rudolph the bucking reindeer is just so cool.