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The Fry House
Brand Refresh
The Fry House, despite the coincidence, has nothing to do with my name. It is a food truck founded and operated in Livingston, Montana. Offering fried food, a fresh air experience, and friendly faces, the truck is one of the staples of summertime in Livingston. It may not be renowned for having the best food in town, but it makes up for that by ensuring that every customer leaves feeling happy that they came.
Creation
Taking inspiration from matchbox art and Mexican design from the late 20th century, The Fry House took on a very hand-crafted look. Custom type and an elegant lack of uniformity create a playful, family-friendly identity that is exciting and inviting. The color scheme and decorative fire call forth the hot nature of "Fry House" to entice the customer, and a satirical slogan lends to the high-energy appearance.
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