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Montana Trails Gallery
Social Media Internship
Montana Trails Gallery is a traditional Western art gallery. They represent 55 fantastic artists and have an impressive collection of works ranging from landscape and wildlife to figure and portraiture. Roughly half the artists are Montana natives, and the rest live in, or near, Montana now. The gallery wants to keep an authentic and traditional feel through the artists chosen to represent and through the displays and exhibitions. Everything is organized and consistent throughout the space to capture a professional and authentic look.
Creation
Summer 2024
The primary project at the gallery was to work on a social media consistency overhaul. Much of this was done using Adobe Express to build a “brand identity” for them. This includes colors, logos, typefaces, and organized assets, all compounded into one folder for easy access. The primary use of this is for advertising their exhibitions on Instagram in a consistent manner each month. The most important part of this process has been organization because it was important to make it as simple and clear as possible for them to find and employ every element they may need after being left to their own devices.
Another important part of this work was client relations. This did not only consist of fulfilling the needs of gallery staff for their Instagram presence but also interacting with clients of the gallery. Being able to understand and answer questions and concerns about the art required high design sense. Visualizing pieces in space and directing clients toward options that would fulfill their desires, and compliment the space they wanted to fill.
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